Post by account_disabled on Feb 24, 2024 20:58:40 GMT 10
The Digital Brunch becomes itinerant! This Thursday too we moved from our offices to take you with us to the fair, to discover a new way of travelling ! Guests of Rangoni & Affini at Transpotec in Milan , the transport and logistics exhibition. Who accompanied us in today's live broadcast was Carlotta Corvino, Marketing and Communications Rangoni & Affini, specialized in Inbound Marketing and Marketing Automation. Together with her we presented the new MYWAY project ! Who is Rangoni & Affini? Rangoni & Affini is a family company well known in the area between the cities of Brescia, Mantua and Verona. It deals with the sale and assistance of Volkswagen commercial vehicles and Scania industrial vehicles . The first watchword? Differentiation We often hear about this concept, but what Rangoni & Affini has focused on is its concreteness, and the MYWAY project is a true example of this! The starting idea: finding that differentiating element or characteristic capable of making the brand emerge in the market.
MYWAY: a new way of seeing personalization MYWAY is a completely America Mobile Number List innovative project given by the perfect mix between the ideas of the young people of the IED, the passion for digital of PowerApp and the vision of the future of Rangoni & Affini. A company that, while maintaining its roots, was able to amaze with this project by focusing everything on customization. From attention to detail to style, the aim was to undermine the idea of a simple work vehicle. As? By attributing a name and a personality to each individual vehicle to excite travellers, so much so that it reflects their own style. From the most gritty and sporty to the most minimalist and elegant. What's your? As in a return to the origins , the pleasure of driving, beauty and well-being are some of the concepts that Rangoni & Affini intends to convey to its public with the new collection of MYWAY commercial and industrial vehicles.
The project: MYWAY is the fruit of passion, commitment, creativity, ideas, determination, experience and. collaboration between different professionals . Creating a new project of this "depth" means designing, creating and promoting a new brand in all its facets. From naming, to logo, to the definition of one's own identity with a graphic style and a communication style, focusing on the needs of a specific target. MYWAY in Digital PowerApp supported Rangoni & Affini by implementing the right mix of digital tools and strategies . From the website , to the web page dedicated to the Transpotec event, to the social pages , to the newsletters . The objective was to present the project and make it known to target users with increasingly specific and interesting content of value for the public. Thanks to the Digital Seller System, Rangoni & Affini has reactivated and acquired new contacts , monitoring the temperature of the relationships to increase public interest in the MYWAY project and the new collection of commercial and industrial vehicles.
MYWAY: a new way of seeing personalization MYWAY is a completely America Mobile Number List innovative project given by the perfect mix between the ideas of the young people of the IED, the passion for digital of PowerApp and the vision of the future of Rangoni & Affini. A company that, while maintaining its roots, was able to amaze with this project by focusing everything on customization. From attention to detail to style, the aim was to undermine the idea of a simple work vehicle. As? By attributing a name and a personality to each individual vehicle to excite travellers, so much so that it reflects their own style. From the most gritty and sporty to the most minimalist and elegant. What's your? As in a return to the origins , the pleasure of driving, beauty and well-being are some of the concepts that Rangoni & Affini intends to convey to its public with the new collection of MYWAY commercial and industrial vehicles.
The project: MYWAY is the fruit of passion, commitment, creativity, ideas, determination, experience and. collaboration between different professionals . Creating a new project of this "depth" means designing, creating and promoting a new brand in all its facets. From naming, to logo, to the definition of one's own identity with a graphic style and a communication style, focusing on the needs of a specific target. MYWAY in Digital PowerApp supported Rangoni & Affini by implementing the right mix of digital tools and strategies . From the website , to the web page dedicated to the Transpotec event, to the social pages , to the newsletters . The objective was to present the project and make it known to target users with increasingly specific and interesting content of value for the public. Thanks to the Digital Seller System, Rangoni & Affini has reactivated and acquired new contacts , monitoring the temperature of the relationships to increase public interest in the MYWAY project and the new collection of commercial and industrial vehicles.