Post by ivykhan885 on Mar 7, 2024 16:30:04 GMT 10
Singles' day is a special occasion, born in opposition to Valentine's Day. Although it is a "tradition" born in Asian countries, it is gaining ground year after year here in the West too. This is certainly an opportunity to diversify your marketing plan and attract new customers with particular leverage. Now intercept new potential targeted customers with Ediscom lead generation solutions! For info click here ! Singles' Day Share on Facebook Share on LinkedIn REQUEST INFO ON DRIVE TO STORE! We all know the celebration of Valentine's Day , dedicated to lovers. February 14th is a famous date in the world of marketing for the countless amount of operations dedicated to couples: exclusive promotions, discounts and advantages of all kinds. While on the one hand the opportunity to give gifts to your sweetheart is very attractive, on the other hand all single people remain completely outside the promotion target. Precisely this segment of potential users has been put at center stage for a few years, through the promotion of Singles' Day , celebrated on 11 November each year. What is it about? Singles'Day, the antidote to Valentine's Day A middle ground between Black Friday and Valentine's Day, with a clear push towards spending as.
Singles' Day (adapted for the Italian language as " Single's day ") was born as a day of revenge conceived by a group of students from Nanjing, evidently annoyed by the anniversary for lovers and by its cumbersome presence in the first half of February. Only in 2009, with the adoption of this anniversary for commercial purposes by the Chinese e-commerce giant Alibaba , Singles' Day officially became a fixed event for disconsolate hearts of all ages . This phenomenon, which has grown year after year, has reached such a level in Eastern countries that it competes with Amazon's famous Australia Telegram Number Data Black Friday , marking dizzying numbers: last November 11th, in fact, only 96 seconds were enough to break through the barrier of 10 seconds. billion yuan ($1.43 billion) in sales on the site. The magnitude of this marketing operation has obviously attracted thousands of other platforms, also operating in Western countries, to prepare for future editions of this nice anniversary. How can you benefit from trends like Singles' Day? Occasions like this are unmissable events for brands and companies eager to increase sales and gather.
new contacts. The event is aimed at singles but is open to all, replicating the dynamics of discounts and promotions and giving brands the opportunity to interact with a very large user base willing to spend. As mentioned before, some Italian retail chains have also ridden the wave of the anniversary to promote special offers, particularly in the tech and cosmetics fields. The first observation to make is related to the percentage of total purchases divided between online and "offline" . Such seemingly niche occasions manage to go viral and involve millions of people thanks to the simplicity of sharing typical of the internet. In a lead generation or sales campaign, absolute priority must be given to investing in online sponsorships and the dissemination of segmented promotional material. Ediscom, among the various services, offers its customers solutions such as drive to store campaigns or promotional text messages.
Singles' Day (adapted for the Italian language as " Single's day ") was born as a day of revenge conceived by a group of students from Nanjing, evidently annoyed by the anniversary for lovers and by its cumbersome presence in the first half of February. Only in 2009, with the adoption of this anniversary for commercial purposes by the Chinese e-commerce giant Alibaba , Singles' Day officially became a fixed event for disconsolate hearts of all ages . This phenomenon, which has grown year after year, has reached such a level in Eastern countries that it competes with Amazon's famous Australia Telegram Number Data Black Friday , marking dizzying numbers: last November 11th, in fact, only 96 seconds were enough to break through the barrier of 10 seconds. billion yuan ($1.43 billion) in sales on the site. The magnitude of this marketing operation has obviously attracted thousands of other platforms, also operating in Western countries, to prepare for future editions of this nice anniversary. How can you benefit from trends like Singles' Day? Occasions like this are unmissable events for brands and companies eager to increase sales and gather.
new contacts. The event is aimed at singles but is open to all, replicating the dynamics of discounts and promotions and giving brands the opportunity to interact with a very large user base willing to spend. As mentioned before, some Italian retail chains have also ridden the wave of the anniversary to promote special offers, particularly in the tech and cosmetics fields. The first observation to make is related to the percentage of total purchases divided between online and "offline" . Such seemingly niche occasions manage to go viral and involve millions of people thanks to the simplicity of sharing typical of the internet. In a lead generation or sales campaign, absolute priority must be given to investing in online sponsorships and the dissemination of segmented promotional material. Ediscom, among the various services, offers its customers solutions such as drive to store campaigns or promotional text messages.